Hugo Wallmo is an Art Director and Designer with over ten years of experience, now focused on bringing visual design into
concept-driven creativity.
Working as Head of Design
at advertising agency
Åkestam Holst.
[EXPERIENCE]
Åkestam Holst NoA
Head of Design (2023-)
Art Director & Partner (2016 - 2023)
Berghs School of Communication
Art Director (2014 - 2016)
[Clients]
MAX Burgers
IKEA
LYKO
Reporters Without Borders
7-Eleven
If Insurance
Granini
Maurten
[RECOGNITION]
Creatives To Watch | AdAge
Kycklingstipendiet 2017
Jury Duty Eurobest, Guldägget etc
2x The Drum Design Awards
1x Awwwards, Site of the Day
2x Brand Impact Awards
4x Creativepool Annual, Bronze
1x Design Week Rising Star
1x Typographic Circle
[AWARDS]
2x Gold | Cannes Lion
2x Gold | ADC
5x Gold | Guldägget
3x Gold | One Show
2x Gold | Clio
1 X Grand Prix | Clio Awards
4x Graphite Pencil | D&AD
MISSION TALITA
Pressbyrån Brand Refresh
LYKO_Tactical.jpg
typeface_max_burgers
IKEA_REA_ID
Maurten_Unofficial
IKEA_Pee_Ad
MAX_Spicy_Chicken_Farwell.mp4
Matches_7_eleven.JPG
Granini_ripple_03.mp4
Merch_Talita.JPG
Granini_ripple_06_3D.mp4
Merch_MAX_Burgers.JPG
the_mood_hat
MAX_Visual_ID.MP4
Consent_longsleeve.jpg
Comms_id_if.MP4
Spicy_Tour
Riksalen_id
if_study.JPG
MNC_02.MP4
7eleven_Corner_Club.MP4
spicy_chicken_farewell_tour
visual_id_bygghemma
Size_7_and_11
Votra
,
Identity
,
2025
In this project, we collaborated with an experimental health-tech brand named “Votra” to develop a visual identity that captured the intersection of technology, wellness, and human emotion. The client’s goal was to communicate a sense of refined sensitivity and future-forward aesthetics. Objectives included creating a logo system, art direction, and immersive visuals that expressed softness through industrial design cues.
VTR_01.jpg
VTR_02.mp4
VTR_03.jpg
VTR_04.mp4
VTR_05.jpg
VTR_06.jpg
VTR_07.jpg
VTR_08.jpg
VTR_09.jpg
VTR_10.mp4
NOMOD
,
Identity
,
2025
NOMOD approached us to create a dynamic identity system that would reflect their role as a multimedia studio championing emerging digital creators. The brand needed to feel bold and contemporary, appealing to a community that values both experimentation and clarity. Our objective was to build an identity toolkit that could scale across digital campaigns, artist features, and merchandise while maintaining a consistent voice.
NMD_01.JPG
NMD_02.MP4
NMD_03.JPG
NMD_04.JPG
NMD_05.JPG
NMD_06.MP4
NMD_07.JPG
NMD_08.JPG
All Natural
,
Website
,
2025
All Natural, a new wellness e-commerce brand, tasked us with creating a digital presence that conveyed purity, tactility, and trust. The objective was to develop a custom website and product ecosystem that would support both storytelling and conversion. We focused on a minimal yet expressive visual language that aligned with the brand’s clean ingredients and sustainability ethos.
AN_01.JPG
AN_02.MP4
AN_03.MP4
AN_04.MP4
AN_05.MP4
AN_06.JPG
AN_07.MP4
AN_08.MP4
AN_09.JPG
AN_10.JPG
Luca
,
Website
,
2025
For Luca, a lifestyle and eyewear brand, we were brought in to design a digital experience that balanced product detail with aspirational storytelling. The client wanted to position themselves at the intersection of fashion, tech, and culture. Objectives included building a responsive site with a bold editorial layout, integrating product showcases, and delivering an elevated customer journey that reflected their modern luxury sensibility.
LUCA_01.JPG
LUCA_02.JPG
LUCA_03.JPG
LUCA_04.JPG
LUCA_05.JPG
LUCA_06.JPG
LUCA_07.JPG
LUCA_08.JPG
Hugo Wallmo is an Art Director and Designer with over ten years of experience,
now focused on bringing visual design into concept-driven creativity.
Working as Head of Design at advertising agency Åkestam Holst.
Hugo Wallmo is an Art Director and Designer with over ten years of experience, now focused on bringing visual design into concept-driven creativity.
Working as Head of Design at advertising agency Åkestam Holst.
[EXPERIENCE]
Åkestam Holst NoA
Head of Design (2023-)
Art Director & Partner (2016 - 2023)
Berghs School of Communication
Art Director (2014 - 2016)
[AWARDS]
2x Gold | Cannes Lion
2x Gold | ADC
6x Gold | Guldägget
3x Gold | One Show
2x Gold | Clio Awards
1 X Grand Prix | Clio Awards
4x Graphite Pencil | D&AD
[Clients]
MAX Burgers
IKEA
LYKO
Reporters Without Borders
7-Eleven
Pressbyrån
If Insurance
Granini
Maurten
[RECOGNITION]
Creatives To Watch | AdAge
Kycklingstipendiet 2017
Jury Duty Eurobest, Guldägget etc
MISSION TALITA
Pressbyrån Brand Refresh
LYKO_Tactical.jpg
typeface_max_burgers
IKEA_REA_ID
Maurten_Unofficial
IKEA_Pee_Ad
MAX_Spicy_Chicken_Farwell.mp4
Matches_7_eleven.JPG
Granini_ripple_03.mp4
Merch_Talita.JPG
Granini_ripple_06_3D.mp4
Merch_MAX_Burgers.JPG
the_mood_hat
MAX_Visual_ID.MP4
Consent_longsleeve.jpg
Comms_id_if.MP4
Spicy_Tour
Riksalen_id
if_study.JPG
MNC_02.MP4
7eleven_Corner_Club.MP4
spicy_chicken_farewell_tour
visual_id_bygghemma
Size_7_and_11